Does your website not rank as well as it should? Are people finding it difficult to use? These are common issues that worry most website owners.
This free on-line tool aims to identify these issues by auditing your web page and showing you exactly what is causing SEO and Accessibility issues. Common problems are slow page load times, poorly written content and difficult to use designs.
To achieve this, the website analyzer looks at many aspects of your web page. The first is to test the website speed and it uses YSlow techniques to highlight not so obvious performance issues. The Website Analyzer also advises what issues must be fixed to reduce page load times and increase your website's traffic rankings.
We have also spent a long time as well to write tests against the WCAG standard to identify accessibility and usability issues with your website.
Finally, an overall SEO score is then generated for the web page this score is comprised from the web pages individual readability, speed, YSlow and WCAG scores. This is then combined into an overall score to identify how well structured and search engine optimized (SEO) your website is. Once you have generated your report you can add it to your dashboard to monitor how your improvements effect the web page performance over time. Once saved you also can print a white label version of the report so you can give it to your clients or keep it for your own records.
As mentioned before the SEO score of a web page is an average of its Speed, YSlow, Readability and Accessibility scores. So to improve your SEO score you need to improve each of these individual scores as explained below.
Speed - fast websites are important. The slower the website the less time someone will spend on your site, this is known as a short click. Google does not like short clicks as it indicates that the user has not found what they are looking for.
Google will increase the ranking of websites that produce long clicks, this is where a user spends a long time on your website and doesn’t immediately return to the search results. Therefore a website visitor mustn’t give up waiting for your web page to load.
To get a better speed score first fix any YSlow issues mentioned in your report. While this will solve a lot of issues it won't solve a slow server or low server bandwidth. Remember to choose a test location near to where your server is located.
To get a Speed 'A' grade a website needs to completely load in one second.
YSlow - Yahoo!'s Exceptional Performance team has identified several rules that affect web page performance. The YSlow web page analysis that GrabzIt performs is based on those rules that are both testable and relevant. Once these rules are implemented on your website it should improve the overall speed of your site, which will also help to improve the Speed score above.
To get a YSlow 'A' grade fix the issues listed in the YSlow Overview section of your report.
Accessibility - this is based on the issues identified from your web pages adherence to the WCAG standard. However, unfortunately it is impossible to create a completely automated WCAG score so instead we have our grade of accessibility based on what we can test automatically.
If a page is not accessible then people who are impaired in someway may give up trying to read your website, which may increase the number of short clicks being recorded by Google for this your website.
To get an Accessibility 'A' grade fix the issues raised in the Accessibility Overview section of your report.
Readability - unfortunately, the average reading ability of a person in the United States is of twelve to fourteen-year-old. A similar situation is present in other countries. If a person is struggling to read a web page they may well leave it quickly increasing the number of short clicks it is receiving and reducing your ranking.
Therefore to get a Readability 'A' grade aim for a reading age of between 12-14 by writing using words that are accessible to these age groups. This will mean that restricting the use of larger more complex words and ensuring that sentences are not too large.
Once you have fixed the issues with the different scores feel free to run the test again!
We want to add more to the Website Analyzer and would like to know what else you think it should do!
If the answer to any of these questions is yes. Please fill out this VERY quick survey so we can make the tool YOU want!